[WG-InfoSharing] 'Consent is the new battleground in marketing'

Iain Henderson iainhenderson at mac.com
Mon Nov 17 03:32:01 CST 2014

Here’s a nice article/ research piece suggesting that marketers underestimate ‘consumers’ concerns around the use of personal data. The heading is particularly nice given developments around the Consent Receipt, which will land right in the middle of the ‘battleground’.



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