[KI-LC] [BoD] Is Kantara's business model opaque to its members and participants?

Ken Dagg kendaggtbs at gmail.com
Fri Apr 28 20:51:06 CDT 2017


As a follow on thought:  it could be added as a slide to the "Kantara deck".

Ken


On Fri, Apr 28, 2017 at 9:48 PM Ken Dagg <kendaggtbs at gmail.com> wrote:

> Agree fully with Allan!
>
> It's been my model but I haven't seen it explained as well, in terms that
> are easily understandable, ever before.
>
> I'd suggest handing it to a writer to clean it up (adding some real world
> examples that business mangers will understand) and then get it out to
> members and to the press.
>
> Great job Colin!
>
> Ken
>
>
>
> On Fri, Apr 28, 2017 at 9:21 PM Allan Foster <allan.foster at forgerock.com>
> wrote:
>
>> I cannot agree more
>>
>> I think that was very well captured Colin.  And yes. I think we do need
>> to share that with ALL members!
>>
>> Allan
>> Terse? Mobile!
>>
>> On Apr 28, 2017, at 18:11, Colin Wallis <colin at kantarainitiative.org>
>> wrote:
>>
>> Folks
>>
>> When I got this response, I was gratified and concerned in about as many
>> seconds as it has taken you to read this first sentnece.
>>
>> The context, as many of you who are on the BSC DG list know, was about
>> completing the Report with a good set of recommendations.  (as an aside we
>> got some great last minute contributions that exemplifies great cross-group
>> synergy!)
>>
>> I was trying to help Eve and Thomas out by reminding folks of something
>> that I thought was fairly obvious...
>>
>> And then I get Jeff's response, a guy who has been around Kantara for 5+
>> years, and I got to thinking....
>>
>> OK, so I have had the benefit of the Board strategy exercise plus
>> multiple discussions with many of you, usually aided and abetted by beer
>> :-) to a point where it can be articulated reasonably clearly
>> (notwithstanding a little bit of license on the formation of the IAWG:-).
>>
>> But I have to ask... is there anything I've said below that was news to
>> you?
>> Because if so, that tells me I'll need to articulate it again to the
>> whole membership...
>>
>> Cheers
>> Colin
>>
>> ........................................................................................................................
>>
>> Colin,
>>
>> That's the best description of Kantara I have ever heard (read).  I have
>> been unclear what the business model was for all these years.
>>
>> Thank you.
>>
>> Jeff
>> ---------------------------------
>> Jeff Stollman
>>
>> to Susan, Thomas, Eve, dg-bsc
>> This is a great discussion folks, keep it going.
>>
>> I do want to add tho', that the ultimate 'product' needs to point towards
>> something that is operationalizable and monetizable.
>>
>> If you stand back and look across Kantara's portfolio, you'll see a kind
>> of cadence:
>> Brainstorming DGs - to - Spec writing WGs - to - conformance assessment
>> Programs.
>>
>> Kantara offers the DGs to make it easy to contribute and investigate,
>> size and frame up value propositions that industry needs.
>>
>> DGs are the 'birds of a feather' that typically draw in first movers and
>> thought leaders like you, in order to frame up WGs that bring in a
>> community of paying members because that community wants that spec/whatever
>> written, to solve a particular problem. And once it is written they
>> typically want to formalize that through paid conformance assessment and
>> approval, to delineate those who have it and those that don't, in the
>> marketplace - for the safety, security and privacy of all users of the
>> digital economy.
>>
>> That is Kantara's business model.
>>
>> Roughly 60% of Kantara's revenue comes from membership, and 40% from the
>> Identity Assurance Program. Kantara wants to reverse that metric and in the
>> long term, drive down the reliance on membership once a sufficient number
>> of monetized programs can carry the overhead costs of the platform.
>>
>> The Identity Assurance Program came about because of a need (in that case
>> US Federal agencies needing to leverage private sector Identity and
>> Credential Service Providers) which in turn brought the CSPs to join
>> Kantara, form the Identity Assurance Working Group and to contribute to the
>> spec (in that case the Identity Assurance Framework) which in turn became
>> the monetized 3rd party assessment and conformance Program, for which
>> Kantara is known globally for.
>>
>> You can see glimmers of this model surfacing in discussions in the
>> Consent & Information Sharing WG about writing conformance criteria for the
>> recently balloted Consent Receipt, and in the Identity of Things DG....
>>
>> I ask you to spare a thought for this lens through which to view Kantara,
>> as you work through these great suggestions.
>>
>> Whatever you decide, it doesn't have to be a mirror image of the Identity
>> Assurance Program, nor using the synergies of another WG's outputs, tho'
>> both are good beacons to be guided by.
>>
>> But it does have to be a strong enough value proposition that motivates a
>> community to come to Kantara to do their work to solve their problems.
>>
>> And the revenue they bring allows Kantara to continue to cover the cost
>> of great brainstorming DGs like the BSC DG that kick-starts the cadence of
>> the model.
>>
>> Cheers
>> Colin
>>
>> <snip>
>>
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> --
> Kenneth Dagg Independent Consultant Identification and Authentication
> 613-825-2091 kendaggtbs at gmail.com
>
-- 
Kenneth Dagg Independent Consultant Identification and Authentication
613-825-2091 kendaggtbs at gmail.com
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