[KI-LC] Draft Social Media Use Guidelines / Policy

Joni Brennan joni at ieee-isto.org
Wed Apr 25 16:38:17 EDT 2012


As discussed on the call

Draft Social Media Use Guidelines / Policy

1. Be transparent and state that you are a Member or Participant of
KANTARA. Your honesty will be noted in the Social Media environment. If you
are writing about KANTARA or a competitor, use your real name, identify
that you are a Member or Participant of KANTARA, and be clear about your
role. If you have a vested interest in what you are discussing, be the
first to say so.
2. Never represent yourself or KANTARA in a false or misleading way. All
statements must be true and not misleading; all claims must be
substantiated.
3. Post meaningful, respectful comments — in other words, please, no spam
and no remarks that are off-topic or offensive.
4. Use common sense and common courtesy: for example, it’s best to ask
permission to publish or report on conversations that are meant to be
private or internal to KANTARA. Make sure your efforts to be transparent
don't violate KANTARA confidentiality.
5. Stick to your area of expertise and do feel free to provide unique,
individual perspectives on non-confidential activities at KANTARA.
6. When disagreeing with others' opinions, keep it appropriate and polite.
If you find yourself in a situation online that looks as if it’s becoming
antagonistic, do not get overly defensive and do not disengage from the
conversation abruptly: feel free to ask the Executive Director for advice
and/or to disengage from the dialogue in a polite manner that reflects well
on KANTARA.
7. If you want to write about competitive activities, make sure to be
diplomatic, have the facts straight and that you have the appropriate
permissions.
8. Never comment on anything related to contract negotiations, legal
matters, litigation, or any parties KANTARA may be in litigation with.
9. Be smart about protecting yourself, your privacy, and KANTARA
confidential information. What you publish is widely accessible and will be
around for a long time, so consider the content carefully. Search engines
have a long memory.

NOTE: Mainstream media inquiries must be referred to the STAFF.

[1] http://www.pr-squared.com/index.php/2009/07/corporate-social-media
-policy-top-10-guidelines


=Joni

Joni Brennan
Kantara Initiative | Executive Director
voice:+1 732-226-4223
email: joni @ ieee-isto.org

YouTube: Kantara Initiative - The Bridge to Assurance Communities
http://youtu.be/AHFqMUe04lQ
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