Thank you for joining the call today.
Every person on this call is strongly encouraged to acknowledge the GPA for this Work Group prior to any form of participation.
1) in accordance with the Kantara Initiative IPR Policies V2.0, all contributions by voice are valid contributions alongside the much more preferred written contributions and while you still retain your IP, you grant Kantara copyright equivalent to the terms of the Non-Assertion Covenant without further condition or reservation.
2) it is your own IP and not another party's IP
3) such contributions are not confidential or otherwise subject to the limitation in its distribution, including pricing or other competitively sensitive information.
Again, if you are uncertain about any matters, please remain silent and do not contribute anything in writing.
|Intentcasting Background and Review|
What e’d we’d like to cover in our call is ‘User Stories', ones mentioned last week were:
- indicating a willingness to receive discount offers/ deals, one of which results in a purchase
‘buying’ is the generic term, irrespective of the precise nature of the deal.
My preference would be to start with ‘buying a car’ as that is big and fairly easily understood as a purchase that requires a fair bit of interaction; it is also an area where the supply side is accustomed to having many different ways of gathering leads, and has a willingness to pay for them (not that that is a dependency for intentcasting; more evidence of flexibility).
It might help to remind of this draft intentcasting schema built for VRM Day Demo in Oct 2018.
|Discussion on Call|
*** Next call 2020-05-22 10:30 am Eastern DAYLIGHT Time