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Date

2020-04-22

Status of Minutes

Draft proposals for new business

Approved at: 

Attendees

Voting?

Non-Voting?

  • Celine Takatsuno

Regrets: 

Discussion Items

Time

Item

Who

Notes

 10 mins
  • Roll call
  • Agenda bashing


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4/24:

 min

Intentcasting Background and Review

What we’d like to cover in our call is ‘User Stories', ones mentioned last week were:

  • buying a car
  • buying a house
  • buying the components of a trip
  • buying a pizza
  • buying clothing
  • buying technology
  • buying solutions
  • buying furniture

- indicating a willingness to receive discount offers/ deals, one of which results in a purchase

‘buying’ is the generic term, irrespective of the precise nature of the deal.

My preference would be to start with ‘buying a car’ as that is big and fairly easily understood as a purchase that requires a fair bit of interaction; it is also an area where the supply side is accustomed to having many different ways of gathering leads, and has a willingness to pay for them (not that that is a dependency for intentcasting; more evidence of flexibility).

It might help to remind of this draft intentcasting schema built for VRM Day Demo in Oct 2018.

http://customercommons.org/intentcasting-base-schema-demo/


Discussion on Call


Next meetingAll

*** Next call 2020-05-22 10:30 am Eastern DAYLIGHT Time

https://www.gotomeet.me/KantaraGTM2/isi-wg-intentcasting