Status of Minutes
Draft proposals for new business
- Celine Takatsuno
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|Intentcasting Background and Review|
What we’d like to cover in our call is ‘User Stories', ones mentioned last week were:
- indicating a willingness to receive discount offers/ deals, one of which results in a purchase
‘buying’ is the generic term, irrespective of the precise nature of the deal.
My preference would be to start with ‘buying a car’ as that is big and fairly easily understood as a purchase that requires a fair bit of interaction; it is also an area where the supply side is accustomed to having many different ways of gathering leads, and has a willingness to pay for them (not that that is a dependency for intentcasting; more evidence of flexibility).
It might help to remind of this draft intentcasting schema built for VRM Day Demo in Oct 2018.
|Discussion on Call|
*** Next call 2020-05-22 10:30 am Eastern DAYLIGHT Time